Digital Marketing

Key Steps How to Create a Facebook Page to Encourage User Engagement

Facebook’s pages are a powerful tool to reach your target audience and grow your business. They are a vital part of any sales funnel. Knowing how to create a Facebook page for a business is essential to any marketing effort.

This article provides all the information required to develop an effective Facebook page. We begin by understanding a few basic concepts.

What is a Facebook Page?

A Facebook page is a platform that allows public figures, brands, artists, businesses, organizations, and nonprofits to interact with fans, customers, and donors. They serve as a way for businesses and individuals to present brand information in a simple layout that’s designed to appeal to most Facebook users.

Personal vs Business Facebook Page

A personal page differs from a business profile in terms of functionality and goal. A personal page represents an individual’s personal online presence. Personal pages are applicable to public figures, celebrities, and influencers.

The content on personal pages is generally related to a particular individual’s interests, hobbies, ideals, etc. The content on personal pages primarily focuses on generating a large fan base through viral content. Influencers may later use their following to endorse products and services through an akliate

marketing setup.

On the other hand, Facebook business pages represent a brand or business that offers particular products and services. Facebook business pages focus on generating sales by bridging the gap between consumers and the products they want.

Both types of Facebook pages come with analytics tools that help users measure customer engagement. However, only business pages have a “services”, “products”, and “jobs” tab.

Why Does it Matter to Businesses?

Facebook business pages provide a multitude of potential opportunities to connect businesses and their prospective customers on a meaningful level. They streamline the process of converting a lead into a sale.

According to this report, Facebook is the favorite social platform of the 35-44 demographic. People in this demographic represent about 23% of all online shoppers. This figure seems underwhelming until you realize that people aged 35-44 actually have the greatest purchasing power.

This means that even when online purchase figures seem bland, investing in a Facebook Business page

can yield lucrative results. This is particularly true given that Facebook is the most popular social media network in the Philippines. There are 86.6 million active users in the Philippines alone!

A proper Facebook page is vital to any business. It provides a way to present your brand information on an expansive platform. This makes Facebook marketing a potentially lucrative venture for any local business.

Steps How to Create a Facebook Page

A Facebook business page is a primary tool that helps businesses build trust and generates value for consumers. Below are simple steps on how to create a Facebook Page.

On Desktop

To create a Facebook page for your business using your desktop computer, follow these steps:

  1. Open your Facebook profile.
  2. Click the Pages button and then Create New Page at the top of your homepage.
  3. Add a category to your Page’s description.
  4. Enter business details, including address and contact information.
  5. Click Create Page.
  6. You may include a profile picture on your Page. To add a photo, select Add proftle picture.
  7. Select Skip to finish this step later.
  8. You can able to upload a cover image to your Page. To add a photo, select Add cover photo. To complete this step later, select Skip.
  9. When you have completed the steps, select Save to go to your new Page.

On Mobile

To create a Facebook page for your business using your mobile device follow these steps:

  1. Open your
  2. Tap the Pages
  3. Tap + Create.
  4. Tap Get Started.
  5. Add a descriptive name and up to three categories for your Page, then press Next.
  6. Users have an option to add an address to their Page to make it easier for people to find their business. They can also decline by tapping I don’t want to add an address. Tap Next. To complete this step later, tap Skip.
  7. You may upload a cover and profile picture to your Page. Tap Done.

Facebook Page Best Practices

Creating a Facebook page isn’t something that should be taken lightly. Remember that your Facebook Business page represents your brand on a platform with 2.936 billion active users. This entails that your mistakes are highlighted just as much as your marketing efforts are.

A marketing blunder can be costly, especially when your business relies on Facebook as its primary marketing platform. Here are some considerations for building and administering your Facebook Business page.

1. Use a properly-sized proftle picture and cover image

You shouldn’t have a logo that is cut-off or hard to read as the fi rst impression of your brand. Make sure your profi le and cover photos are properly sized. A PNG format will prevent the images from being signifi cantly distorted since their size will vary depending on the device they used.

Your page should have a picture of your brand at least 180 pixels x 180 pixels. You’ll also need a cover photo of 820 pixels X 312 pixels. Visitors will see the circular version of your profile picture on Facebook for ads and posts. The original version will still be visible when you visit your page.

2. Claim a vanity URL for your business

A randomly assigned URL is given to new Facebook business pages. For example facebook.com/pages/yourbusiness/abcd1234.

Instead of keeping this long and random address, claim a simplified vanity URL such as

facebook.com/yourbusiness. It helps people discover and share your page.

3. Add a call-to-action button

Add a call-to-action button to your Facebook business page to encourage people to take a desired action such as a purchase, subscription, donation, etc.

Make sure your CTA reflects the action you want a user to take.

4. Set up custom page tabs

Custom page tabs enable users to interact with your brand in other meaningful ways. For example:

A “Locations” tab displays your nearest branch and a “Jobs” tab allows people to apply for open positions at your business.

Make sure to work with a web developer to ensure the proper implementation of this feature.

Takeaway

Establishing a Facebook page for your company gives you the opportunity to interact with clients and expedite the sales funnel. You can further enhance customer experience by integrating your Facebook Business page with an order management system such as Page365.

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