Depending on your industry, social media marketing can begin with company profiles or pages on popular social networks. For example, if you’re a B2B, LinkedIn is most likely the right choice for your marketing efforts. A homebuilder might use Pinterest, Houzz, Instagram, and Twitter. In any case, your choice of network should be determined by your target audience. The purpose of social media marketing is to engage your audience in the type of content you’re offering, so if you want to engage with your customers on Facebook, Twitter, and Instagram, you’ll need to know exactly what each platform offers.
In addition to using Facebook and Twitter, social media marketing can also be used to engage influencers and customers. Paid social media advertising can also be used, and can put your business in front of targeted users. While you’re working to promote your business, social media will humanize your brand, your persona, and your products. Social media is a great way to drive traffic to your website, where you can convert visitors into customers.
There are five main pillars of social media marketing. Whether it’s a traditional marketing strategy or one that incorporates the power of social media, a successful social media campaign will align with your overall business goals. It can drive website traffic, generate leads, and increase revenue. While social media is a powerful tool, it’s important to remember that it’s not a substitute for traditional advertising. In fact, many of the world’s most successful brands use social media to interact with their audience and drive business.